Category: Artificial intelligence

Real-world AI solutions that work.
In an earlier post, we looked at why so much AI in marketing falls flat. This one is about the

Your sellers are losing deals before they walk in the door
The pre-meeting problem is not a training or a motivation failing. It is an information architecture issue, and most enterprise

Human Narrative Is Now the Scarcest Asset in Marketing
AI has effectively solved the volume problem. Any team with a subscription and a reasonable prompt can now produce more

When AI Runs the Campaign, Who Owns the Story?
Traditional marketing automation follows rigid if-then rules – a form fill triggers a sequence, a click advances a nurture track,

The AI-laziness trap (or AI, AI everywhere, but not an intelligent human thought to be found)
Love it or hate it, AI does have the ability to make you considerably more ‘productive’ in the traditional sense

Why Enterprise AI Marketing Is Not Delivering – Yet
91% of marketers now use AI in their work but sadly only 41% can prove ROI from it – and

Future of AI in Design
Designing with AI: What the Future Holds When you ask designers about the future of AI in their work, you

Productivity, not Creativity
It’s a little over two years this month since OpenAI launched ChatGPT publicly. I suspect many amongst us went through

Creativity in the age of AI
AI is upending many things, roles, functions and potentially jobs as we’ve known them. One of the hot areas of

Beyond the AI Hype
It’s been a year plus since the broad introduction of ChatGPT and like most people, we’ve gone through the stages
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